Engineering is without a doubt a male dominated workplace. One woman saw the statistics and no longer wanted to be in only 11% of women engineers. As a way to expand the field, she believed that engineers needed to start young. No, not high school young… preschool young.
She came up with the idea for GoldieBlox, an engineering toy for young girls. She says that girls like reading and girls like pink. Boys like building and thinking out of the box. According to what we learned, these are tactics that have been used by toy manufacturers to push dolls vs. toy guns on kids.
However, it can be used for good. Because of social framing, boys are more attracted to dark colored toys at the store and young girls gravitate toward the pastel section. Why not use those frames for good? The developer even stated that toys like Lincoln Logs and Legos have simply put pastel colors on their toys to make them appeal to girls. However, engineer Debbie Lewis is not only changing the color, she’s making engineering appealing to young girls.
And now gender profiling doesn’t look too bad.
You can purchase GoldiBlox online for $29.99.